BBNaija Season 10 Premiere Date, Grand Prizes Unveiled

The highly anticipated Big Brother Naija – BBNaija season 10 is set to premiere with a bang as MultiChoice Nigeria confirmed that the reality show will kick off with a double launch event on Saturday, July 26, and Sunday, July 27, 2025.

This year’s edition will feature an unprecedented grand prize of ₦150 million, the highest in the show’s history since its debut in 2006, making it the most lucrative season yet.

At a media briefing on Wednesday, Busola Tejumola, Executive Head of General Entertainment at MultiChoice, said the upcoming season goes beyond just another round of entertainment.

“This season is a celebration of legacy,” Tejumola stated.

“It’s not just another BBNaija — it’s a tribute to a decade of unforgettable moments and dynamic personalities.”

Although the official theme for Season 10 remains under wraps, organisers revealed it will be announced during the live premiere.

Ebuka Obi-Uchendu, the long-standing host of the show, is set to return once again, guiding viewers through what promises to be 10 weeks of drama, alliances, twists, and evictions. The finale is scheduled for Sunday, October 5, 2025.

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Speaking at the event, Ebuka highlighted the show’s growth over the years.

“BBNaija has featured 197 housemates across nine seasons, with over ₦637 million awarded in prize money and **709 days of total broadcast time,” he noted.

The selection process for housemates kicked off with online registrations between May 3 and May 7, followed by physical auditions in Lagos, Abuja, and Enugu from May 16 to 18.

Organisers said the process was designed to scout for the most engaging and entertaining individuals across Nigeria.

Season 9, themed “No Loose Guard,” introduced a pairing twist where contestants entered the house in duos before being unpaired midway to compete individually.

Kellyrae eventually emerged as the winner, taking home ₦100 million and becoming the first married housemate to win the show. Other standout contestants included Wanni X Handi, the Mbadiwe twins, Onyeka, Nelly, and Shaun.

Viewers can catch the BBNaija Season 10 premiere live at 7 p.m. WAT on Africa Magic Showcase, Africa Magic Family, and Showmax.

The 24-hour live broadcast will be available on DStv Channel 198, GOtv Channel 49, and Showmax. Fans can also watch on-the-go via the DStv and GOtv Stream apps, downloadable from Google Play and the iOS App Store.

Weekly eviction shows will hold every Sunday night, keeping the suspense alive throughout the season.

As the countdown begins, all eyes are now on the BBNaija house, and the drama it is sure to deliver.